Question
Consider each of the brands below. Assuming that a strong CRM system is in place in each brand's parent firm, what specific actions can marketing
Consider each of the brands below. Assuming that a strong CRM system is in place in each brand's parent firm, what specific actions can marketing managers take in each case to ensure high satisfaction and loyalty among the most profitable customers?
AeropostaleWynn Las VegasYour own college or universitySubaru automobiles GE home appliances
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Next Generation Data Management
Authors: Dr Mark Brady, Barry Lyons, Arjan Van Woensel
1st Edition
0578392186, 978-0578392189
