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Consider each of the following scenarios and determine which elements of the marketing communications mix you would employ and for what purposes: a)A newly established
Consider each of the following scenarios and determine which elements of the marketing communications mix you would employ and for what purposes:
a)A newly established hairdresser's in a suburban shopping center.
b)An established restaurant facing declining patronage because of the arrival of new competitors.
c)A large, single-office accounting firm doing business in a major city and serving primarily business clients.
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