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Consider everything covered in the term and speculate about the state of international marketing in both the near and distant future (perhaps 5 years and

Consider everything covered in the term and speculate about the state of international marketing in both the near and distant future (perhaps 5 years and 20 years). Discuss how you would stay at the forefront of changes in marketing innovation and practices. What concrete steps could you take early in their careers, and what could you do later as experienced professionals?

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Recommended Textbook for

International Marketing & Export Management

International Marketing & Export Management

Authors: Gerald Albaum, Edwin Duerr

7th edition

273743880, 978-8131791189, 8131791181, 978-0273743880

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