Question
Consider Family 3, a married, white couple in their late 20s with no kids. There are no other known close relatives. They live in a
Consider Family 3, a married, white couple in their late 20s with no kids. There are no other known close relatives. They live in a condominium in an urban setting. There are no other known real estate holdings. They are both educated, working professionals. There is no evidence of political donating or philanthropy. They eat out quite frequently, and shop at local stores in their neighborhood. What additional information would you seek to determine their LAI for a particular mission or organization? Why? What level (Level 1-Basic, Level 2-Affiliations and Interests, Level 3 Giving Decisions) would you categorize the data. In which sector(s) are they most likely to donate? Why? (Hint: Follow the examples for Family 1 and Family 2.)
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