Consider Madecasse's business-level strategy. Is Madecasse's strategy best described as differentiation, low-cost, or dual advantage, and what evidence from the case supports your conclusion? What recommendations would you suggest for Madecasse to increase customers' willingness to pay and/or lower costs? In at least 500 words essay in the case MADCASSE: Competing with a "4x Fairtrade" Business Model https://pdxscholar.library.pdx.edu/busadmin_fac/18/