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Consider (Marketing Management by Philip Kotler & Kevin Keller, 15th edition) and provide responses to the the following questions: - 1. In terms of revenue,
Consider (Marketing Management by Philip Kotler & Kevin Keller, 15th edition) and provide responses to the the following questions: -
1. In terms of revenue, why is distribution so essential to success?
2. How has online marketing changed the nature of the business, specifically as it relates to distribution, logistics, inventory, and supply chain management?
3. Please use a specific example while explaining your answer in detail.
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