Question
consider some leading-edge consumer product manufacturers. What major differences would you expect to find in comparing the marketing strategy patterns employed by these consumer-products companies
consider some leading-edge consumer product manufacturers.
What major differences would youexpect to findin comparing the marketing strategy patterns employed by these consumer-products companies to those of leading business marketing firms?
The question is asking to highlight the marketing strategies used by consumer marketers compared to business to business marketers.
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
