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Consider that a furniture company pursues exible pricing options for its sofas and dining tables. There are three customers with valuations for each of these
Consider that a furniture company pursues exible pricing options for its sofas and dining tables. There are three customers with valuations for each of these products as indicated in the table below: Sofa Dining table Assume that both a sofa and a dining table have the same marginal and average cost, which is $500. Explain the optimal pricing strategy of the firm if: (i) there is no bundling (ii) bundling of the two products (iii) a mix or optional bundling. How much profit will the company make in each case? (Show your work in detail.)
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