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Consider that each person picks an affordable bundle of goods to consume so as to maximize his or her pleasure. A consumer thus buys the

Consider that each person picks an affordable bundle of goods to consume so as to maximize his or her pleasure. A consumer thus buys the bundle of goods that is on the highest obtainable indifference curve. How stable is the indifference curve? That is, what role does social media or marketing play a role in altering our level of indifference?

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