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Consider the additional information presented as follows, which is hypothetical. All dollar amounts are in thousands; unit amounts are not. Assume that P&G decides to

  1. Consider the additional information presented as follows, which is hypothetical. All dollar amounts are in thousands; unit amounts are not. Assume that P&G decides to eliminate one shampoo line, Luster, for one of its segments that currently produces three products. As a result, the following are expected to occur.

(1) The number of units sold for the segment is expected to drop by only 125,000 because of the elimination of Luster, since most customers are expected to purchase an Anagen or Catagen product instead. The shift of sales from Luster to Anagen and Catagen is expected to be evenly split. In other words, the sales of Anagen and Catagen will each increase by 50,000 units.

Product-Line Earnings Statements

(Dollar amounts are in thousands)

Annual Costs of Operating Each Product Line

Anagen

Catagen

Luster

Total

Sales in units

450,000

450,000

225,000

1,125,000

Sales in dollars

900,000

900,000

450,000

2,250,000

Unit-level costs:

Cost of production

85,500

85,500

46,200

217,200

Sales commissions

11,700

11,700

6,000

29,400

Shipping and handling

20,250

18,000

9,000

47,250

Miscellaneous

6,750

4,500

2,250

13,500

Total unit-level costs

124,200

119,700

63,450

307,350

Product-level costs:

Supervisors salaries

9,600

7,200

2,400

19,200

Facility-level costs:

Rent

100,000

100,000

50,000

250,000

Utilities

112,500

112,500

56,250

281,250

Depreciation on equipment

400,000

400,000

200,000

1,000,000

Allocated companywide expenses

22,500

22,500

11,250

56,250

Total facility-level costs

635,000

635,000

317,500

1,587,500

Total product cost

768,800

761,900

383,350

1,914,050

Profit on products

$131,200

$138,100

$66,650

$335,950

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