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Consider the concepts of demand generation,demand harvesting and loyalty building. For each of these concepts choose a digital marketing tool that would effectively meet the

Consider the concepts of demand generation,demand harvesting and loyalty building. For each of these concepts choose a digital marketing tool that would effectively meet the marketing goals of the concept (total of 3 tools). Describe the tool,why it would be effective and how you would plan for it.

- Attached is book and authors (Reading is chapter 13)

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Principles of Marketing

Principles of Marketing

Authors: Philip Kotler, Gary Armstrong

13th Edition

0136079415, 978-0136079415

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