Consider the "Crown cork and seal" (CCS) case. Review prior CCS discussions (e.g., Module 4) in general and the focal, vertical, and horizontal industries in particular. 1. Additional industries required for firm boundary analysis a. Identify the focal, vertical, and horizontal industries from prior discussions. b. Identify industries that CC and Coors compete. Be mindful that each industry's horizontal or vertical position vis--vis other industries will be material in Questions 2 and 3. i. CC's industries? ii. Coors' industries? c. Which industries are identified in 1.b.i and 1.b.ii but not in 1.a? d. point total for 1.a 1.c. 2. Is CC mostly diversified or integrated? If the latter then direction? Why? ( point) 3. Is Coors mostly diversified or integrated? If the latter then direction? Why? ( point)

Consider the "Crown cork and seal" (CCS) case. Review prior CCS discussions (e.g., Module 4) in general and the focal, vertical, and horizontal industries in particular. 1. Additional industries required for firm boundary analysis a. Identify the focal, vertical, and horizontal industries from prior discussions. b. Identify industries that CC and Coors compete. Be mindful that each industry's horizontal or vertical position vis--vis other industries will be material in Questions 2 and 3 . i. CC's industries? ii. Coors' industries? c. Which industries are identified in 1.b.i and 1.b.ii but not in 1.a? d. 1/2 point total for 1.a1.c. 2. Is CC mostly diversified or integrated? If the latter then direction? Why? (1/s point) 3. Is Coors mostly diversified or integrated? If the latter then direction? Why? (1/s point)