Question
Consider the different types of media available and explain which channel(s) you would recommend Uber use for a campaign aiming to reach Generation X. Note:
Consider the different types of media available and explain which channel(s) you would recommend Uber use for a campaign aiming to reach Generation X.
Note: The four channels are Direct, Indirect, Multiple and Hybird, so could you please tell me what is the different between them?
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Contemporary Business
Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer
1st Canadian Edition
978-1118161739, 1118161734
