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Consider the following 2 segmentation outputs based on age produced by a Brazilian firm for its consumer market. The distance/standard deviation within Segment ONE is
Consider the following 2 segmentation outputs based on age produced by a Brazilian firm for its consumer market. The distance/standard deviation within Segment ONE is 2.1. And the distance/standard deviation within Segment TWO is 1.7. The distance/standard deviation between the Segment ONE and Segment TWO is 3.5.
Do the segments achieve separation/distinctiveness? Briefly explain your answer.
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