Consider the following conjoint design for a chocolate snack. There are three attributes with two levels for each: Attribute: Attribute Levels: Price $3.99 $1.99 Attribute: Attribute Levels: Type of chocolate Dark Milk Attribute: Attribute Levels: Filling Yes No Fieldwork indicates the following: When price changes from $3.99 to $1.99 utility increases by 2.0 When chocolate changes from dark to milk utility decreases by 1.5 When filling changes from yes to no utility decreases by 1.3 1. Calculate the dollar value of dark chocolate (2 marks) 2. Calculate the market shares if chocolate with filling were not available on the market (7 marks) 3. Comment on the results (1 mark) Consider the following conjoint design for a chocolate snack. There are three attributes with two levels for each: Attribute: Attribute Levels: Price $3.99 $1.99 Attribute: Attribute Levels: Type of chocolate Dark Milk Attribute: Attribute Levels: Filling Yes No Fieldwork indicates the following: When price changes from $3.99 to $1.99 utility increases by 2.0 When chocolate changes from dark to milk utility decreases by 1.5 When filling changes from yes to no utility decreases by 1.3 1. Calculate the dollar value of dark chocolate (2 marks) 2. Calculate the market shares if chocolate with filling were not available on the market (7 marks) 3. Comment on the results (1 mark)