Consider the following data for the airline industry for July 2018 (EV = enterprise valuo, Book - equity book value). Suppose Alaska Air (ALK) has 121 million shares outstanding. Estimate Alaska Air's share value using each of the five valuation multiples, based on the median valuation multiple of the other seven airlines shown (oxcluding Alaska Air) Calculate Alaska Air's share values using each of the five valuation multiples below. (Round the median to two decimal places. Round the share price to the nearest cent. Round the EV and market cap to the nearest Integer) EV/EBITDA PE P/Book EV/Sales 1.02 EV/EBIT 6.7 Alaska Air 5.1 7.7 125 1 Data table . EV/Sales 1.02x Company Name Alaska Air (ALK) American Airlines (AAL) Delta Air Lines (DAL) Hawaiian (HA) JetBlue Airways (JRIUS Market Capitalization 7.286 17,879 35,580 2,023 5.450 Enterprise Value (EV) 8,207 37,327 44,164 2,057 5 R14 0.87% EV/EBITDA 5.1% 5.7x 5.7x 3.4% 4.1% EV/EBIT 6.7x 8.2x 8.0x 4.1% 5.9x PIE 7.7% 10.5x 10.8x 5.8x 4 9x 1,02% 0.73% ADX Data table w WIVE . Hawaiian (HA) JetBlue Airways (JBLU) SkyWest (SKYW) Southwest Airlines (LUV) United Continental (UAL) Source: Capitallo 2,023 5,450 2,909 30,318 21,961 2,057 5,814 5,040 30,691 31,393 0.73% 0.80X 1.56x 1.44% 0.80x 3.4% 4.1x 7.2% 6.9x 5,7% 4.1x 59x 12.6x 8.9x 9.2x 5.8x 4.9% 6.6% 8.6x 11.4x Consider the following data for the airline industry for July 2018 (EV = enterprise value Book = equity book value) Suppose Alaska A EV/Sales EV/EBITDA EV/EBIT P/E P/Book Alaska Air 1.02 5.1 6.7 7.7 125 $ Median Implied EV Implied market cap Implied share price S $ $ $ $ $ $ $ S S S