Consider the following financial information: (in millions of U.S. Dollars) 1990 1991 1992 1993 1994 Net Sales 77.00 97.00 132.00 140.30 148.80 Because these numbers are in millions of U.S. Dollars, these numbers are actually: 1990 1991 Net Sales $77 million $97 million ...and so forth If we were to write out $77 million, for example, we would add six zeroes: 1990 1991 Net Sales $77,000,000 RULES FOR REPORTING FINANCIAL INFORMATION: (1) We add the U.S. Dollar sign (or appropriate currency) to indicate the currency (2) We report the number like it would sound if we were speaking the number. EXAMPLES: Net Sales (in millions of U.S. Dollars) = 77.00 Report as: $77.00 million Net Income (in thousands of U.S. Dollars) = 138,470.00 Report as: $138.47 million Industry Revenues (in millions of U.S. Dollars) = 1,395.00 Report as: $1.40 billion

1 2 MATTEL INCORPORATED FINANCIAL ANALYSIS FISCAL YEAR 2014-2018 $ US Numbers in Thousands, except EPS and where indicated 2014 2015 2016 2017 2018 $6,023,819,000.00 $6,023,819.00 $6,024.00 $3,022,797.00 $3,001,022.00 49.82% 3 4 5 6 7 INCOME STATEMENT 8 9 Net Sales (actual) 10 Net Sales (in thousands) 11 Net Sales (in millions) 12 13 Net Sales CAGR 2014-2018 14 15 Revenue 1 Year Growth Rate 16 17 Total Cost of Sales 18 Gross Profit 19 Gross Margin 20 21 Operating Income 22 Operating Margin 23 24 Net Income (NI) 25 NI 1 Year Growth Rate 26 27 Return on Sales (ROS) 28 29 Total Assets 30 Total Stockholder Equity 31 32 Return on Assets (ROA) 33 34 Return on Equity (ROE) 35 36 Earnings per Share (EPS) -Diluted $653,714.00 10.85% $498,874.00 NMF* AVAA 8.28% $6,722,046.00 $2,949,071.00 7.42% 16.92% $1.45 37 38 2014 2015 2016 2017 2018 -Diluted 2014 2015 2016 2017 2018 BALANCE SHEET Current Assets Inventories Current Liabilities $3,185,951.00 $562,047.00 $1,088,949.00 Current Ratio Quick Ratio 2.93 2.41 Total Assets Total Stockholder Equity Total Debt Long Term Debt $6,722,046.00 $2,949,071.00 $3,772,975.00 $2,100,000.00 Debt to Asset Ratio (D/A) Long Term Debt to Asset (LTD/A) Debt to Equity Ratio (D/E) 56.13% 31.24% 127.94% Property & Equipment, Net $737,869.00 Fixed Asset Turnover (FAT) Total Asset Turnover (TAT) 8.16 0.90 Total Cost of Sales Inventories $3,022,797.00 $562,047.00 Inventory Turnover 5.38 *NMF = Not Meaningful