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Consider the following four brief cases of companies that are monitoring the business environment and deciding how to respond. 1. The company that introduced
Consider the following four brief cases of companies that are monitoring the business environment and deciding how to respond. 1. The company that introduced personal one-cup drip coffee makers to the US market realizes that new competitors have been eating away at its market share because the competitors' coffee makers offer many distinctive and desirable features that customers love 2. A manufacturer of paper fears that strikes by lumber workers in the Pacific Northwest may prevent the company from getting the raw materials it needs to manufacture and sell copy-machine paper. 3. A company that manufactures yachts for millionaires realizes that a new government-imposed luxury tax is going to greatly decrease the demand for new yachts next year. The yacht manufacturer needs to determine how many fewer yachts it will sell next year, so that it can plan its production and not leave any yachts unsold. 4. A designer and manufacturer of athletic apparel has been accused of maintaining sweatshop conditions in its factories. It decides to "leak" a memo in which managers discuss plans for improving working conditions and raising all factory workers' wages by $3 per hour For each scenario listed above, select the method of environmental analysis that the company should use to monitor and react to the business environment 1. Manufacturer of one cup coffee makers (Click to select) 2. Paper manufacturer (Click to select) 3. Yacht manufacturer (Click to select) 4. Manufacturer of athletic apparel (Click to select)
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