Consider the following information from the Unilever website and answer the questions that follow.

Key facts:

• Rajah is the Unilever's local jewel in the curry powder category in South Afric. A brand under the Robertson's banner.
• Rajah is market leader in curry powders with dominant market share.
• Key passport factors are colour, aroma and delicious taste to any meal and Rajah is the essential.

Source: https://www.unilever.co.za/brands/food-and-drink/rajah.html

Q.3.1. Briefly explain the nature culture, and the implications of culture in marketing applying your findings to Rajah.

Q.3.2. We distinguis between three types of decision making; real and impulse and habitual decision making. Identify the type of decision making Rajah would fall into and substantiate your answer.