Consider the following passage from the case: "UCB reinforced existing ties with universities such as Harvard, Cambridge, and University of Leuven. It partnered with companies such as Great Lakes NeuroTechnologies (to collaborate on wearables and data visualization tools), MC10 Inc. (to prototype a device that used wearable sensor patches and a patient diary app to monitor Parkinson's symptoms), and IMS Health and Synthesio (to advance social listening capabilities to enhance patients' experiencesfor example, by identifying patient issues and monitoring adverse effects). This exemplifies which of the following concepts: Group of answer choices Leveraging advantaged data by collecting data from existing customers. Using data for sustained competitive advantage by partnering with external entities. Acquiring an outside company to utilize data that the company does not have. Orchestrated an ecosystem that other companies participate in order to create a data collection strategy to leverage competitive advantage from data