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Consider the following scenario for RAMCO Tingler Integrated Supply Chain: a multi-tiered supply chain consisting of a Wholesaler ( W ), a Retailer (R), and

Consider the following scenario for RAMCO Tingler Integrated Supply Chain: a multi-tiered supply chain consisting of a Wholesaler (W), a Retailer (R), and a Manufacturer (M). The Wholesaler supplies a product to a Retailer (R), which, in turn, sells the product to end Customers

(C). C pays R $24.99 per unit. R pays W $12.99 per unit. W pays the Manufacturer (M) $8.00 per unit. The costs to M are $3.99/unit. Note that Tingler sales are seasonal (Valentine's Day) and unsold Tinglers are marked down to $1.99 and sold after the end of the season.

Use the Newsvendor Model to determine answer The optimal service level for the integrated supply chain is:

A)91.30%

B)52.17%

C) 38.41%

D) 84.03%

E)50.13%

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