Consider the following scenario: Jeff comes back to his dorm room from a night out of entertainment and is excited about a new local band he heard - the Route 66 Killers. He thinks their retro surf-influenced style sounds interesting. His roommate Susan tells Jeff the band will play again at another local nightspot on Friday. Aryn, a friend that has dropped by, mentions that she has listened to nothing else since buying the Killer's CD, and she loves their tee-shirt! A fraternity pledge, Rolf, from the apartment next door, heard the band at one of the events during pledge week and says he can't stand the band since hearing them - not enough punk influence for him and he hates the drummer, "Animal."

1. Explain the five stages that adopters of new products and services move through.
2. From the above scenario, indicate which stage of the adoption process each of the students is in and why.
3. Then discuss the four stages of the product life cycle, including a description of sales and profits at each stage.
4. List each stage, and choose a product that has entered that stage of the cycle. Explain your choices and give supporting examples.