Consider the following statement: "You are thirsty and are carving an ice cold Coke or Pepsi. How much are you willing to pay? " In this Learning Activity we will explore the context of price. How much would a Coke cost from 1$ to 5$ at a Movie Theatre? Explain you're the reasons behind the variations in the price you are willing to pay based on where you purchase the soda? What other factors may be at Play