Question
Consider the following statements: a. How do we increase sales of our T-Shirt brand? b. Will lowering the price of T-Shirts result in increase of
Consider the following statements:
a. How do we increase sales of our T-Shirt brand?
b. Will lowering the price of T-Shirts result in increase of sales?
Which of the following statement is correct?
a) Both a and b are Marketing Research Problem (MRP)
b) Both a and b are Management DecisionProblem (MDP)
c) Option a is MDP while option b is MRP
d) Option a is MRP while option b is MDP
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Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
4th Canadian Edition
