Question
Consider the following table in which 500 respondents have been classified based on product use and income. Product Income Use High Medium Low High 40
Consider the following table in which 500 respondents have been classified based on product use and income.
Product Income
Use High Medium Low
High 40 30 40
Medium 35 70 60
Low 25 50 150
a. Does this table indicate concomitant variation between product use and income?
b. Describe the relationship between product use and income, based on the table.
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
