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Consider the following two statements We provide same day emergency loans at low cost to low income clients We provide private one on

Consider the following two statements
"We provide same day emergency loans at low cost to low income clients"
"We provide private one on one private banking services to high wealth individuals who understand the value of premium service"
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These are examples of value propositions. The first statement suggests that timeliness is a competitive priority that the SBU needs to focus on to be successful.
These are descriptions of operational capabilities. A core competency that the key customer segment in the first statement needs to have is innovation.
The first statement refers to core capabilities. The second to non-core capabilities.
These statements make it difficult to determine the order winners that important to the key customer segments

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