Consider the game with the payoff matrix below, in which Firm 1 and Firm seek to choose between Format A and Format B. Firm 2: Format A Firm 2: Format B Firm 1: Format A $ 6 $6 $8 $2 Firm 1: Format B $2 $8 $4 $4 If Firm 1 chooses Format B, then Firm 2 should choose Question 23 options: Format A Format B Either Format A or Format B None of the given answers