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Consider the International Marketing Communication process and how an organization with little MARCOM experience in a foreign country might mitigate potential communication errors? Consider the

Consider the International Marketing Communication process and how an organization with little MARCOM experience in a foreign country might mitigate potential communication errors?

Consider the elements of a Canadian communications message for a Canadian product - music, imagery, talent, words, format. What encoding might take place to deliver that message in Brazil (a high context culture)?

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