Consider the Kendall Jenners Pepsi ad "marketing fails" in this article: https://www.wordstream.com/blog/ws/2021/12/28/marketing-fails

1) Write the story of how this marketing campaign came to be from the point of view of the marketer in charge.

2) Surely these marketers did not mean for these campaigns to fail. Tell their story from their point of view in the first person. What was their intention? Why did they develop the campaign the way they did? What did they wish everyone would understand about their campaign? What do they wish had been done differently?