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Consider the La Strada restaurant problem above and assume that the cost of the lunch is $ 5 . 5 0 . Now assume that
Consider the La Strada restaurant problem above and assume that the cost of the lunch is $ Now assume that the restaurant classifies anybody with WTP more than $ as a highpaying customer; the rest are considered lowpaying customers. The restaurant will offer la cart service to highpaying customers and a lunch buffet to lowpaying customers. We again denote, by
and
the demand for highpaying and lowpaying customers, respectively. It can be shown that
for
for
The restaurant knows that the difference between the prices for the two segments has to be less than or equal to $ in order to effectively eliminate cannibalization. So find the optimal prices:
Select
and
Select
for highpaying and lowpaying markets, respectively, such that
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