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Consider the La Strada restaurant problem above and assume that the cost of the lunch is $ 5 . 5 0 . Now assume that

Consider the La Strada restaurant problem above and assume that the cost of the lunch is $5.50. Now assume that the restaurant classifies anybody with WTP more than $7.5 as a high-paying customer; the rest are considered low-paying customers. The restaurant will offer la cart service to high-paying customers and a lunch buffet to low-paying customers. We again denote, by
and
, the demand for high-paying and low-paying customers, respectively. It can be shown that
for
,
for
.
The restaurant knows that the difference between the prices for the two segments has to be less than or equal to $1.50 in order to effectively eliminate cannibalization. So, find the optimal prices:
[ Select ]
and
[ Select ]
for high-paying and low-paying markets, respectively, such that
.

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