Consider the literature review. Indicate the business problem that could have led to the study for the research containing the literature review. If you are studying, marketing your business problem could be different from the students who may be studying supply chain management or business studies.The business problem you mention could therefore be unique to the field of study you are in.

In a paragraph, state the business problem you are able to derive from the literature review and describe your reasoning for thinking that this is indeed the business problem.(10)