Consider the macroenvironment facing a large, international airline headquartered in the United States (such as American Airlines or United Airlines). Identify TWO macro trends or events, from different segments of the macro environment (macroeconomic, global, technological, demographic, social, political, and legal). (1) Discuss the similarities and differences in the effects of each factor on the firm, identifying whether it is an opportunity or threat for the firm (2) How should the companies respond (or not respond) to each of the factors? Justify your recommendations, making sure you take into consideration the internal environment and strategy of the firms (value chain, resources & capabilities).Discuss whether (and how) these trends/events represent a threat or an opportunity for the firm. Make a recommendation on how the firm should respond