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Consider the NEXT scenario The Eastman Kodak Company acquires Sterling (a large pharmaceutical firm). and answer the following questions for each scenario. 1. Which type

Consider the NEXT scenario

The Eastman Kodak Company acquires Sterling (a large pharmaceutical firm).

and answer the following questions for each scenario.

1. Which type of potential economies of scope (operational, financial, anticompetitive,

managerialism) is it, and why?

2. Does it have the potential to achieve sustained competitive advantage, and why?

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