Consider the output of a conjoint analysis conducted for a golf ball with the following 14 attribute levels along with their part-worths and answer questions 3 and 4: Golf Ball Utilities Average Driving Distance Effects Average Ball Life Price Brand 275 Yards 3.2 54 Holes 2 $ 1.25 3 Titleist 2.8 250 Yards 0.1 36 Holes -1 $ 1.50 -1 Taylormade 1.5 225 Yards -3.3 18 Holes -1 $ 1.75 -2 Callaway 0.2 Srixon -1.2 Kirkland -3.3 Which of the following is the most important attribute in choosing a golf ball