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Consider the previous example of CityHealth and HealthWay. Suppose HealthWay imitated CityHealth and captured the market by offering a lower price. Now suppose CityHealth has
Consider the previous example of CityHealth and HealthWay. Suppose HealthWay imitated CityHealth and captured the market by offering a lower price. Now suppose CityHealth has developed the ability to adjust their prices, resulting in a price war between the two companies. Which of the following could allow CityHealth to be profitable? Select all that apply. Customers feel a connection with and have a long history with CityHealth. CityHealth has established connections with healthcare providers in the city that allow them to negotiate better rates and lower their costs. CityHealth paid less for the construction of their headquarters in the city than HealthWay did. The majority of CityHealth customers are not willing to switch insurance providers for minor cost-savings
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