Consider the Price Elasticity of Demand. Explain how a solid understanding of this, in conjunction with other economics concepts, can help a business improve its performance (e.g. increase sales revenue).

Combine theory with practical examples. o This paper is not a summary of economics concepts and research. This is an

analysis. o Your analysis should be of one product and/or company. o Your examples must reference real data. Examples should not be

hypothetical. o Please stay on topic.

In addition to using and citing the textbook, please use at least one additional reference source (a respected/reputable website, as an example, would be fine). o Sources such as blogs, social media sites, and Wikipedia are not viewed as

respected/reputable.

Please cite when necessary.