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Consider the reasons why an international company would want to enter an overseas market. Then, consider the reasons why a host government would be keen
Consider the reasons why an international company would want to enter an overseas market. Then, consider the reasons why a host government would be keen to welcome the entry of such international companies
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
