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Consider the symptoms of the marketing myopia that were listed in Chapter 1 which two of the nine items listed apply most closely to your
Consider the symptoms of the marketing myopia that were listed in Chapter which two of the nine items listed apply most closely to your favourite sport? Ensure you justify your answer
What do you think can be done to counteract these two symptoms to evolve this type of thinking?
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Project Management The Managerial Process
Authors: Erik W. Larson, Clifford F. Gray
7th edition
1260547272, 1259666093, 9781260547276, 978-1259666094
