Consider the Three Levels of Product discussed in class (and in your textbook). When purchasing

business software, a customer asks the salesperson about the availability of training and customer

support. Which Level of Product is the customer inquiring about (Core, Actual or Augmented)? Select

and briefly explain.

two short bullet points only

Why is chewing gum considered a Convenience Product for many consumers?

two short bullet points only

Why would Pet Insurance (insurance that covers medical bills for a sick or injured family pet) be

correctly classified as an Unsought Product?

two short bullet points only

Service Intangibility means that potential customers of a Landscaping Company cannot see their newly

landscaped lawn until after the service is completed. How might a Marketer for the landscaping

company overcome the customer's risk associated with this service intangibility?

two short bullet points only