Consider the topic One Page Marketing Plan Summary: Miss Vickie's and answer the following questions

 

      

Section	Question to Answer	Plan
Environmental Analysis	What is going on in the market that is affecting the business?
Core Issues & Opportunities	What are the core issues and opportunities for the business
Strategic Priorities	What three most important things do we need to focus on for growing the business	Key points More fresh, healthy and crunchy Promotion : make customers drive through to shops and online purchase by giving them the discounts Making available throughout Canada and US, and wherever possible.
Goal for Next Year	What goals/targets will we hit at the end of the year?
Market Segmentation	What segment of the market are we focusing on?
Brand Positioning &USP	How our brand is different in the market and what makes it unique?	USP: fresh selected potatoes from farm, For customers looking for healthy and crunchy chips, miss Vickies provide them with fresh selected potatoes, which different flavours .
Target Market	Who is the target consumer?	Baby boomers and mothers age 30-60 are targeted as they are more towards the health conscious, and this chips are kettled cooked and more healthy. Mothers prefer healthy chips for their children. This chips can be consumed at anytime.
Brand Life Stage	Where is the brand based on its life stage and the strategies we should employ	Its opened from 36 years in market segment,the brand is at maturity stage and it will grow more in future.
Marketing Strategies	Do these address the Core Strategic Priorities?
Product	What we are doing different with the product or service	Adding more new flavors to the product in spicy and salty flavor. Giving free to customers to try new flavors. Pricing
	What is the recommended Pricing strategy and tactics	Competitive price strategy be used. Increasing price value but more focus on quality of the product. Place
	Where am we going to focus on building distribution	Making available everywhere including station, every shops, airports etc. Distribute in each part of Canada and US, and wherever possible. Promotion
	How are we going to promote the brand to get consumers to buy more!	Give offers like buy 2 get 2 free or buy 2 get 1 50% off . Displaying on boards with different offers. Corporate Social Responsibility (CSR)
	What do you recommend they do in Environmental Sustainability and Community
Summary	Why this plan will work!