Consider the US market for the casual sit-down restaurant Applebee's. Using a table for questions a and b will probably help you. a) thinking in terms of a psychographic segmentation strategy, name 4 possible segments for their market and list some variables (demographic, psychographic, etc.) you might use to ldentify members of each segment. b) develop a separate marketing mix (4Ps) for each segment. c) overall, discuss what you think the most important branding issues wil be for Applebee's. For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (MaC)