Question
Consider the various marketing appeals you encountered with mousetraps, identify some possible segments of the market. Which targeting strategy would you recommend for a mousetrap
Consider the various marketing appeals you encountered with mousetraps, identify some possible segments of the market. Which targeting strategy would you recommend for a mousetrap brand?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
