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Consider the Women's National Basketball Association (WNBA). Using a SWOT analysis, analyze the current market climate of the WNBA and project its future market climate.
- Consider the Women's National Basketball Association (WNBA). Using a SWOT analysis, analyze the current market climate of the WNBA and project its future market climate. Here are some questions to consider: What effect are the media having on the WNBA? What effect will the media have on the WNBA in the future? What kinds of relationships have advertisers and sponsors had with WNBA owners in the past, and what benefits did each party derive? How might the relationships of WNBA owners with advertisers and corporate sponsors change in the future?
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Auditing Cases An Active Learning Approach
Authors: Mark S. Beasley, Frank A. Buckless, Steven M. Glover, Douglas F. Prawitt
2nd Edition
0130674842, 978-0130674845
