Consider these 6 large brands.

For each of these brands, quickly write anything that pops into your head underneath the brand name. For instance, thoughts, feelings, people, words, phrases, etc. in bullet form.

Brands:

1. Apple
2. McDonalds
3. Louis Vuitton
4. Disney
5. Cisco
6. Walmart

Answer the following questions in your discussion post:

• Was this hard or easy for you to do? Why?
• What patterns do you see across brands?
• What differences do you see across brands?
• Where do brand associations come from?
• Which brands have few brand associations? Why?
• What does this say about these brands?