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Consider these First Century Vision Statements - CNN tthe most trusted name in news. Airbnb: Belong anywhere. Apple: We believe that we are on
Consider these First Century Vision Statements CNN "tthe most trusted name in news". Airbnb: "Belong anywhere." Apple: We believe that we are on the face of the earth to make great products and thats not changing." CocaCola: "Inspiring each other to be the best we can be by providing a great place to work." Walmart: Be the destination for customers to save money, no matter how they want to shop." Which of the vision statements are, in your judgment, effective and which are not?
Based on their vision statements, for which of these companies would you work for?
Whose vision would turn you away? Why?
How would you explain your preferences and dislikes with regard to these visions?
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