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Consider this situation. You were recently shopping for a new smart phone at an electronics store, and noticed that when people left the store, they
Consider this situation. You were recently shopping for a new smart phone at an electronics store, and noticed that when people left the store, they were surveyed for various areas of input, such as w...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
