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Dalina saw an ad for a Medicare Advantage insurance plan, so she called an 800 number to get more information. This approach is used to
Dalina saw an ad for a Medicare Advantage insurance plan, so she called an 800 number to get more information. This approach is used to identify and qualify prospects and is an example of Group of ans...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
