Question
Consider today's business environment including the increasing importance of corporate social responsibility. Do you think public relations will play a more significant role or less
Consider today's business environment including the increasing importance of corporate social responsibility.
Do you think public relations will play a more significant role or less significant role in future marketing communications strategies? Why do you feel this way?
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
