Consider your current/prospective employer (or current/prospective entrepreneurial venture) as the context. Provide a brief overview of the employer or entrepreneurial venture. Identify 1 segment of the general environment and 1 element of Porters 5 Forces that are particularly relevant to assess on a regular basis. Provide a few examples of specific trends related to both (1 segment and 1 force) and indicate whether they represent an opportunity and/or threat.