Question
Consider yourself in the position of an advisor for an international company who is evaluating the investment potential in North East England - i.e., Newcastle
- Consider yourself in the position of an advisor for an international company who is evaluating the investment potential in North East England - i.e., Newcastle and the surrounding areas. To support the analysis on the challenges and opportunities, use the information from your research above and prepare the following:
Q1. Conduct a PESTLE analysis: What are relevant, macroenvironmental (here, at the regional level) Political, Economic, Sociocultural, Technological, Legal, and Environmental factors?
Q2. What other factors would you take into consideration?
Q3. Based on your research, would you advise the company to invest in or move to the North East? Why or why not?
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Project Management A Systems Approach to Planning Scheduling and Controlling
Authors: Harold Kerzner
10th Edition
978-047027870, 978-0-470-5038, 470278706, 978-0470278703
